What is a Facebook Pixel? A pixel, now known as a dataset, is used to gather tracking data from Facebook/Instagram to a website. It is useful for analyzing traffic from ads, measuring conversion rates and more. If you are advertising on social media through Facebook or Instagram, the pixel/dataset can be an
If you will utilize Facebook/Instagram (Meta) paid advertising, a payment method must be on file for Meta to bill you. This payment method should be added within your Business Manager Account and should be a payment method that can be tracked appropriately for your practice. You can insert a credit card or use a
Your Business Manager account should include at least two people on the account. Individuals with access to your Business Manager account should be fellow owners of the practice or trustworthy employees. Click People in left column Click Add Type in the email address(s) to invite them to the account -> Next Full Control ->
Add your business information to continue the setup of your Business Manager account. Click Business Info in left column Fill out all the Business Details Scroll down to Business Options and change two-factor authentication to "everyone". This setting ensures that all who have access to your Business Manager have security on their account to
Set up your ad account from your Business Manager account. Login to your personal Facebook account Navigate to your Facebook business page Switch to use Facebook as your business Click on the Meta Business Suite Click on All Tools and then Settings From here, click on Business Settings. This should open in a new
Click Pages in left column Add -> Add a Page A pop-up will appear -> click "Claim an existing Facebook Page" Type the name of your Business Facebook Page name to find the page to select it. Click Add Page
Two-step authentication is a recommended best practice for your social accounts. This security feature better protects your account in the event that someone should try to access your account without permission, protecting not only your personal account, but your business account. To set up two-step authentication, begin by logging into your personal Facebook
This account setup is for your business and is not your personal Instagram account. Instagram is accessed through a username and password only rather than administrators on the account, which is different than how your Facebook business page is set up. Not sure if you have an Instagram business account?
Creating a Business Facebook Page Create a Page (desktop) To create a Page: From the Pages section, click Create new Page. Add your Page name and category. Add your Page’s bio and click Create. (Optional) Add information, such as Contact, Location and Hours, and click Next. (Optional) Add profile and cover photos, and edit the action button,
Go to Facebook.com to create a new account. Add your information and sign up. It’s important to follow Facebook’s Community Standards when creating your account.